BBC Radio pitch templates are structured email frameworks adapted to each BBC station's submission culture -- covering Radio 1, 1Xtra, Radio 2, 6 Music, and BBC Introducing -- designed to match what producers actually respond to based on how each station processes music submissions.
Every BBC station has its own culture. The pitch that works at Radio 1 will actively hurt you at 6 Music. What impresses a Radio 2 producer will seem irrelevant to a 1Xtra specialist.
These templates are drawn from real campaigns. Adapt them to your release, your voice, and the specific contact you're pitching.
Universal principles across all BBC stations
Before the station-specific templates, there are rules that apply everywhere:
- Subject line: Artist Name - Track Title (Station/Show reference)
- One streaming link: Spotify or Apple Music. Never WeTransfer or Google Drive for initial pitches.
- Keep it scannable: No paragraphs longer than 2 lines. Producers scan on mobile.
- State your ask: What do you want? Playlist, session, feature? Be specific.
- Include your credentials: One line about who you are and why you're credible.
Radio 1 specialist show template
Radio 1 specialist shows (Future Sounds, Dance Party, Chillest Show) are the most accessible entry point for new music on the station.
Subject: [Artist] - [Track Title] / [Show Name] consideration
Hi [Producer name],
[One-sentence hook referencing the show or recent programming]
New from [Artist] -- "[Track Title]" is out [release date].
Listen: [Spotify/Apple Music link]
[One data point: streaming numbers, playlist adds, press, or live evidence]
Would love specialist playlist consideration for [Show Name] w/c [date].
Best, [Your name] [Your role/agency]
Why this works: It's specific (names the show), provides evidence (one data point), and makes a clear ask (specialist playlist, specific week). The producer can process this in 30 seconds.
Radio 1 daytime template
Daytime playlist consideration is more competitive and more formal. The pitch needs to demonstrate broader momentum.
Subject: [Artist] - [Track Title] / Playlist consideration
Hi [Producer name],
[Hook referencing current playlist or the artist's trajectory]
"[Track Title]" from [Artist] is out [date]. [One sentence positioning the track's commercial potential.]
Listen: [Link]
Key support: [2-3 bullet points of evidence -- other radio plays, streaming milestones, press, sync, live]
Submitting for daytime playlist consideration. Happy to send a WAV or any additional assets.
[Your name] [Agency] | [Phone]
Note: Daytime pitches are rarely successful without existing specialist or external support. Build the evidence trail before approaching daytime.
6 Music template
6 Music rewards context and authenticity over data. The pitch should feel like a recommendation from someone who understands the station's ethos.
Subject: [Artist] - [Track/Album Title] / [Show Name] thought
Hi [Name],
[Personal, specific hook -- reference a recent show moment, a previous artist you both know, or an editorial connection]
[Artist] has a new [single/album] coming [date] -- think it sits well with what [Show Name] has been championing recently.
Listen: [Link]
[2-3 sentences of artist context. Not streaming numbers -- story, critical reception, live reputation, cultural relevance.]
Would be great to get it in front of you for [specific ask -- show consideration, session interest, album campaign discussion].
[Your name]
Why this works: 6 Music contacts value being treated as tastemakers, not playlist slots. The personal hook and story-driven context match the station's culture.
1Xtra template
1Xtra bridges urban music culture with BBC infrastructure. Pitches should reflect the music's cultural context.
Subject: [Artist] - [Track] / [Show Name]
Hi [Name],
[Hook referencing the show's recent programming or the genre moment]
New from [Artist] -- "[Track]" drops [date]. [One line on the track's sound and cultural positioning.]
Listen: [Link]
[Evidence: streams, SoundCloud plays, club support, cultural moment]
Would love to get this heard for [show name]. Let me know if you'd like a WAV or any assets.
[Your name]
Radio 2 template
Radio 2 is more conservative and process-driven. Pitches should feel professional, not urgent.
Subject: [Artist] - [Album/Single] / Music submission
Dear [Name],
Writing to submit "[Track Title]" by [Artist] for your consideration.
[Artist] is [one-sentence positioning -- established, heritage act, critical acclaim]. The new [single/album] is released [date] on [label].
Listen: [Link]
Press kit: [Link to EPK or attached one-sheet]
Support: [Bullet list of significant coverage, chart positions, or live activity]
Happy to provide any additional materials. Full press kit and hi-res images available on request.
Best regards, [Your name] [Agency/company]
Note: Radio 2 responds better to formality. The "Dear" salutation and structured format match how the station's music team processes submissions.
BBC Introducing template
BBC Introducing has a specific workflow: upload first, then follow up with producers.
Subject: BBC Introducing Upload: [Artist] - [Track] (Ref: [upload ref])
Hi [Regional producer name],
Just uploaded "[Track Title]" by [Artist] via the BBC Introducing Uploader (ref: [reference number if available]).
[One sentence on the artist -- local connection, live activity, genre]
Listen: [Link]
[Artist] is based in [region] and [one relevant detail -- upcoming gig, EP release, local scene involvement].
Would be great to get your ears on it. Happy to share more info.
[Your name]
Why this works: It references the upload (showing you've used the proper channel), connects to the regional angle (BBC Introducing is region-first), and keeps expectations appropriate.
What not to do in any BBC pitch
- Don't mass-CC producers -- BBC producers talk to each other. If they realise they all got the same email, your credibility drops.
- Don't attach files unless specifically requested. Streaming links only.
- Don't pitch over social media unless you have an existing relationship. Email is the professional channel.
- Don't follow up the same day you sent the initial pitch. Give it 5-7 days minimum.
- Don't claim exclusivity you can't deliver -- if you're offering a "Radio 1 exclusive" while also pitching 6 Music, that's a relationship-ending move.
Auto-draft BBC Radio pitches with TAP
TAP pulls in each contact's submission preferences and generates tailored pitch drafts. You review, edit, and send.
Start freeAdapt, don't copy
These templates are frameworks, not scripts. The best pitches sound like you, not like a template. Use the structure, adapt the voice, and always add something that shows you know the contact, the show, and the station.
Producers can tell when they're receiving a template versus a genuine pitch. The structure keeps you efficient; the personalisation keeps you credible.
